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Iceberg Meme Template

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The format

What does Iceberg mean?

Also called Tip of the Iceberg · Above and Below the Surface · Iceberg Comparison

A small peak rises above the water while a much larger mass stays submerged. Label the visible part with what people notice and the underwater part with everything they miss.

The waterline separates the obvious result from the hidden work, detail, or context behind it. The lower caption usually represents much more than the upper one.

This blank version works as a simple two-part comparison. More elaborate iceberg charts divide the lower area into levels of increasingly obscure knowledge.

Origin

A composite photograph gives the metaphor a memorable shape.

Photographer Ralph Clevenger explained to Nautilus that the familiar iceberg image combines four photographs. The visible peak was photographed in Antarctica; the apparent submerged section was photographed above water in Alaska, then flipped and placed below the surface. [1]

Iceberg memes reuse the visible-versus-hidden metaphor. Know Your Meme records a web-themed chart uploaded to Imgur on May 31, 2011, and wider parody-chart circulation in 2015. These are examples of the format’s online history, not the creation date of Clevenger’s artwork. [2]

How the meme spread

  1. A web-themed iceberg chart is documented

    The chart separates familiar websites from less accessible parts of the web. [2]

  2. Parody charts are collected online

    The image becomes a format for ranking increasingly obscure topics. [2]

Caption guide

Compare the visible result with what sits underneath.

Put the short, visible part above the waterline. Place the larger hidden explanation in the submerged ice below it.

Choose two parts of the same subject: a finished drawing and its discarded drafts, or a short demo and the testing behind it. Keep the labels brief enough to read on the tall image.

What people see
Over the visible peak above the waterline.
What stays hidden
Across the larger submerged part.
  • Keep the waterline visible.
  • The top caption names what others see.
  • The lower caption names the hidden part.
  • Use related labels rather than two unrelated things.

Iceberg examples

Original captions to try with this template.

Make your own

Iceberg: What people see: The final drawing. What stays hidden: All the discarded sketchesThe finaldrawingAll the discardedsketches

Original artwork by Ralph Clevenger

Art

The finished piece has a past

The visible result hides the attempts that made it possible.

Read caption text
What people see
The final drawing
What stays hidden
All the discarded sketches
Iceberg: What people see: The demo. What stays hidden: Testing and bug fixesThe demoTesting and bugfixes

Original artwork by Ralph Clevenger

Work

Five minutes on screen

A short demonstration gives little hint of the preparation underneath.

Read caption text
What people see
The demo
What stays hidden
Testing and bug fixes
Iceberg: What people see: Holiday photos. What stays hidden: Planning the whole tripHoliday photosPlanning the wholetrip

Original artwork by Ralph Clevenger

Travel

The photo leaves out the planning

The public view is a small part of the work that happened before departure.

Read caption text
What people see
Holiday photos
What stays hidden
Planning the whole trip
Sources2 references

References for this template. Example captions are original.

  1. Ralph Clevenger on creating the iceberg: Nautilus

    An interview with the photographer explains the four-image composite.

  2. Iceberg Charts: Know Your Meme

    Documents early online charts and later parody formats.