Meme guides

Learn How Memes Work

Choose a guide for what you’re working on. Start with a meme’s meaning, find an image for your joke, or check a caption before you share it.

Meme Meaning and Creation

  1. Meme fundamentals

    What Is a Meme? Definition, Origin & Examples

    Read what a meme means and where the word came from, with examples of captions, reactions and repeated formats.

  2. Meme anatomy

    The 5 Elements of a Meme

    Check template, copy, message, context and template-copy fit in a worked example, then try a three-label exercise.

  3. Creation workflows

    AI vs Traditional Meme Generators

    Use one idea to try manual captions and an AI prompt, then compare the controls you need.

Make and Use a Meme

Choose an image

  • Choose the right meme template

    Compare the same notifications joke in three formats, then check the reaction and space for your caption.

  • Find a blank meme template

    Try five search methods to find a version without someone else’s caption, then open a matching template in the editor.

Write and edit a caption

Adapt a meme for your audience