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What Is My Purpose? Meme Template

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The format

What does What Is My Purpose? mean?

Also called Butter Robot · You Pass Butter · Rick and Morty Purpose Meme

The little robot asks why it exists. Rick gives it one mundane job, and the robot looks down in disappointment. Give a tool, gadget, or role a much less impressive purpose than expected.

The robot expects a meaningful answer and gets a narrow assignment instead. The joke works when something capable or expensive is used for a surprisingly small task.

The final panel leaves room for a short reaction. It reinforces the gap between what the subject could do and what it actually does.

Origin

Rick builds a robot for one small breakfast task.

The scene is from Something Ricked This Way Comes, the ninth episode of Rick and Morty’s first season, broadcast on March 24, 2014. Rick tells his newly built robot that its job is to pass butter. [1]

Fan art and models followed. An August 8, 2016 Reddit edit recast the robot as Microsoft Edge, assigned only to install Chrome; a repost the next day helped spread the captioned format. [1]

How the meme spread

  1. The butter robot appears

    The episode turns an existential question into a breakfast chore. [1]

  2. Fan art revisits the robot

    A Reddit illustration features the character with butter. [1]

  3. A browser joke adapts the scene

    The robot’s task is replaced with a joke about installing another browser. [1]

Caption guide

Name the subject, then give it one underwhelming task.

Write the subject and its question in the upper panel. Put Rick’s answer along the bottom of the middle panel and a short disappointed response in the last.

Make the task specific. An elaborate device that only tells the time has a clearer contrast than a vague complaint about being useless.

The subject’s question
At the top of the first panel, above the robot.
The ordinary assignment
Along the lower edge of the middle panel.
The disappointed reaction
At the lower-left of the last panel.
  • The first caption establishes who the robot represents.
  • Rick’s answer names the actual task.
  • Keep the robot visible in all three panels.
  • Use the final line as a brief reaction.

What Is My Purpose? examples

Original captions to try with this template.

Make your own

What Is My Purpose?: The subject’s question: Smartwatch: what is my purpose?. The ordinary assignment: Tell me the time. The disappointed reaction: Oh.Smartwatch: what is mypurpose?Tell me the timeOh.
Technology

A very advanced clock

A feature-filled device is assigned the simplest job it can do.

Read caption text
The subject’s question
Smartwatch: what is my purpose?
The ordinary assignment
Tell me the time
The disappointed reaction
Oh.
What Is My Purpose?: The subject’s question: Notebook: what is my purpose?. The ordinary assignment: Hold one shopping list. The disappointed reaction: Oh.Notebook: what is mypurpose?Hold one shopping listOh.
Hobbies

The beautiful blank pages

The carefully chosen notebook becomes home to a single practical note.

Read caption text
The subject’s question
Notebook: what is my purpose?
The ordinary assignment
Hold one shopping list
The disappointed reaction
Oh.
What Is My Purpose?: The subject’s question: Printer: what is my purpose?. The ordinary assignment: Print return labels. The disappointed reaction: Oh.Printer: what is mypurpose?Print return labelsOh.
Home

A narrow job description

A general-purpose machine discovers its actual household specialty.

Read caption text
The subject’s question
Printer: what is my purpose?
The ordinary assignment
Print return labels
The disappointed reaction
Oh.
Sources1 reference

References for this template. Example captions are original.

  1. What Is My Purpose?: Know Your Meme

    Records the episode, fan responses, and the 2016 browser-caption variation.