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What If I Told You Meme Template

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The format

What does What If I Told You mean?

Also called Matrix Morpheus · Morpheus Meme · What If I Told You Meme

Morpheus looks as though he is about to reveal a hidden truth. Start with “What if I told you” and finish with the everyday observation he wants everyone to take seriously.

The expression gives an ordinary statement the weight of a life-changing revelation. The punchline can point out a simple alternative, challenge a habit, or state something embarrassingly obvious.

The opening phrase belongs to the meme. Morpheus does not say that exact line in the 1999 film.

Origin

A movie mentor becomes the voice of obvious revelations.

The image shows Laurence Fishburne as Morpheus in The Matrix (1999). The familiar “What if I told you” introduction is a meme paraphrase of his revelatory role, rather than a quotation from that film. [1]

Know Your Meme documents a February 11, 2012 Reddit post by haveacigaro titled Morpheus Uses a Mac. A March 2012 variation and later image macros helped establish Morpheus as a voice for supposedly surprising facts and advice. [1]

How the meme spread

  1. The Matrix introduces Morpheus

    His role as a guide to hidden reality gives the later meme its serious tone. [1]

  2. An early Morpheus image macro is posted

    Morpheus Uses a Mac is shared on Reddit. [1]

  3. More revelation captions circulate

    Variations reuse the character to present an observation as a discovery. [1]

Caption guide

Give a small truth a very serious introduction.

Put the familiar opening at the top and the revelation at the bottom. Leave the sunglasses and expression unobstructed.

The ending should stand on its own. A concise observation about a common habit usually works better than a paragraph of explanation.

The dramatic introduction
Across the upper edge, above the sunglasses.
The small revelation
Along the bottom, below the face.
  • Use the top line as the introduction.
  • Keep the revelation to one thought.
  • Leave Morpheus’s eyes visible.
  • Make the observation specific enough to recognize.

What If I Told You examples

Original captions to try with this template.

Make your own

What If I Told You: The dramatic introduction: WHAT IF I TOLD YOU. The small revelation: CLOSING TABS IS FREEWHAT IF I TOLD YOUCLOSING TABS IS FREE
Technology

The cheapest browser upgrade

The grand reveal is a simple way to reduce the clutter already on screen.

Read caption text
The dramatic introduction
WHAT IF I TOLD YOU
The small revelation
CLOSING TABS IS FREE
What If I Told You: The dramatic introduction: WHAT IF I TOLD YOU. The small revelation: BUYING A NOTEBOOK IS NOT WRITINGWHAT IF I TOLD YOUBUYING A NOTEBOOK IS NOTWRITING
Hobbies

The first step is still waiting

The caption separates the satisfying purchase from the activity it was meant to support.

Read caption text
The dramatic introduction
WHAT IF I TOLD YOU
The small revelation
BUYING A NOTEBOOK IS NOT WRITING
What If I Told You: The dramatic introduction: WHAT IF I TOLD YOU. The small revelation: YOU CAN SET ONE ALARMWHAT IF I TOLD YOUYOU CAN SET ONE ALARM
Daily life

The alarm already offered a choice

Repeated snoozing gets a very obvious alternative presented as a discovery.

Read caption text
The dramatic introduction
WHAT IF I TOLD YOU
The small revelation
YOU CAN SET ONE ALARM
Sources1 reference

References for this template. Example captions are original.

  1. Matrix Morpheus: Know Your Meme

    Explains the nonliteral movie catchphrase and records early 2012 image macros.