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Pennywise In The Sewer Meme Template

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The format

What does Pennywise in the Sewer mean?

Also called Pennywise Gets You · Clown in the Drain · Pennywise Offer

Pennywise peers out of a drain, followed by pictures of someone climbing into one. Give the clown an absurdly tempting offer and let the lower strip supply the eager response.

The joke exaggerates how quickly a particular offer can overcome someone’s better judgment. A frightening invitation becomes appealing because of one very specific promise.

The bottom strip already shows the decision. One line from the clown is usually enough to explain the imagined temptation.

Origin

A horror scene is paired with footage of a rescue.

The upper image shows Tim Curry as Pennywise in the 1990 television adaptation of Stephen King’s It. In the story, the clown speaks to Georgie from a storm drain. [1] [2]

The lower sequence comes from separate footage of a woman entering a drain to rescue a kitten. The montage became a meme about tempting offers after the trailer for the 2017 adaptation renewed attention to Pennywise. It does not show the woman entering a film scene. [2]

How the meme spread

  1. Tim Curry plays Pennywise

    The television adaptation supplies the clown image used at the top of this template. [1]

  2. An early sewer-image meme is posted

    Know Your Meme records a FunnyJunk demotivational poster using Pennywise in the drain. [2]

  3. The offer-and-response montage circulates

    A documented Twitter post by @ezeqserra pairs Pennywise with the rescue images and a food offer. [2]

Caption guide

Write the offer that would be hard to resist.

Add one promise across the dark drain area below the clown’s face. Leave the bottom three pictures clear so the action supplies the response.

A specific comfort, convenience, or long-awaited ending works better than a generic offer of “anything you want.” The mismatch between the small reward and the dramatic response is the joke.

The tempting offer
Across the dark drain, above the lower photo strip.
  • Keep the clown’s face visible.
  • Write the offer as direct speech.
  • Use a specific temptation.
  • Let the lower strip deliver the response.

Pennywise in the Sewer examples

Original captions to try with this template.

Make your own

Pennywise in the Sewer: The tempting offer: Down here, every cable fitsDown here, every cable fits
Technology

A convincing promise

A small but persistent annoyance makes the imagined offer unusually appealing.

Read caption text
The tempting offer
Down here, every cable fits
Pennywise in the Sewer: The tempting offer: We have quiet train carriagesWe have quiet train carriages
Travel

A peaceful journey

The response exaggerates how much someone wants an undisturbed trip.

Read caption text
The tempting offer
We have quiet train carriages
Pennywise in the Sewer: The tempting offer: Your show gets a proper endingYour show gets a properending
Entertainment

One final episode

The promise answers the frustration of a story ending without resolution.

Read caption text
The tempting offer
Your show gets a proper ending
Sources2 references

References for this template. Example captions are original.

  1. Stephen King’s It: Apple TV

    Confirms the 1990 adaptation and Tim Curry as Pennywise.

  2. Pennywise in the Sewer: Know Your Meme

    Traces the sewer-image meme and identifies the separate kitten-rescue footage in the montage.