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First Time? Meme Template

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The format

What does First Time? mean?

Also called James Franco First Time · First Time Meme · The Ballad of Buster Scruggs Meme

One man is distressed; the other has apparently been through this before. Label the newcomer and the experienced person, then let James Franco’s printed “First time?” deliver the response.

The experienced person treats a bad surprise as a familiar routine. The comparison works when one person is discovering a problem that another group has learned to expect.

In ordinary captions, the dramatic film situation stands in for a smaller frustration: a late train, a difficult boss fight, or a project being revised again. The two labels should refer to the same experience.

Origin

A cowboy recognizes a familiar predicament.

The scene comes from the Coen brothers’ 2018 Western anthology The Ballad of Buster Scruggs. James Franco’s cowboy, standing on the gallows beside a distressed man, asks “First time?” The moment was included in Netflix’s trailer published on September 12, 2018. [1] [2]

Know Your Meme documents a widely shared screenshot posted to Twitter on November 25, 2018. Reposts and new captions followed on Reddit and Imgur, turning the line into a response to someone encountering a familiar problem. [2]

How the meme spread

  1. Netflix publishes the trailer

    The trailer includes the gallows exchange used by the meme. [1] [2]

  2. A screenshot spreads on social media

    A documented Twitter post is followed by Reddit and Imgur reposts. [2]

  3. New captions reuse the exchange

    The still becomes a way to contrast newcomers with people who have seen it before. [2]

Caption guide

Give the newcomer and veteran the same problem.

Label the distressed man’s shirt in the top panel with the newcomer or first encounter. Put the experienced person’s label in the open sky beside Franco in the bottom panel.

Leave the printed “First time?” at the bottom. The labels should make it clear why the second person is already used to the situation.

The person encountering it for the first time
Across the distressed man’s shirt in the upper panel.
The person already used to it
In the open sky to the right of Franco below.
  • Use two perspectives on one experience.
  • Put the newcomer in the upper panel.
  • Put the experienced person beside Franco below.
  • Keep both faces and the printed question visible.

First Time? examples

Original captions to try with this template.

Make your own

First Time?: The person encountering it for the first time: My first train delay. The person already used to it: Daily commutersMy first traindelayDailycommuters
Travel

A familiar journey

A first delay feels very different from one on a familiar daily route.

Read caption text
The person encountering it for the first time
My first train delay
The person already used to it
Daily commuters
First Time?: The person encountering it for the first time: My first boss fight. The person already used to it: Veteran playersMy first bossfightVeteranplayers
Gaming

Learning the difficulty curve

The experienced player recognizes the frustration immediately.

Read caption text
The person encountering it for the first time
My first boss fight
The person already used to it
Veteran players
First Time?: The person encountering it for the first time: My first revision. The person already used to it: Senior designersMy firstrevisionSeniordesigners
Work

Another round of changes

The team has already learned that a “final” version can still need revisions.

Read caption text
The person encountering it for the first time
My first revision
The person already used to it
Senior designers
Sources2 references

References for this template. Example captions are original.

  1. The Ballad of Buster Scruggs: Netflix official trailer

    Netflix’s September 12, 2018 trailer for the Coen brothers’ anthology.

  2. James Franco “First Time?”: Know Your Meme

    Identifies the scene and documents the November 2018 screenshot and its early variations.