The shelves keep winning
The grand distinction reveals preparation without the activity it is meant to support.
Read caption text
- What you do
- You read books
- What I do
- I collect bookmarks
- The verdict
- We are not the same
Also called Gus Fring Comparison · Giancarlo Esposito We Are Not the Same · You Do This, I Do That
Giancarlo Esposito’s serious portrait gives a small personal difference the weight of a grand declaration. Compare what “you” do with what “I” do, then deliver the familiar verdict.
The format imitates a boast about superior taste or priorities. The funniest version often makes the speaker’s supposedly better choice sound worse, stranger, or less impressive.
Both sides can perform the same action for different reasons. The important part is the speaker’s excessive pride in the distinction.
The catchphrase spread through self-comparison posts on Twitter in 2019. Parodies followed that autumn, replacing claims of superiority with trivial or embarrassing differences. [1]
The image format returned in 2021 with photographs of actors including Mads Mikkelsen and Giancarlo Esposito, known for playing Gus Fring. Know Your Meme records an Esposito version on Reddit on July 6, followed by a broader surge that September. The meme wording is a caption added to the portrait. [1]
The phrase ends boasts about different priorities. [1]
The claimed advantage becomes increasingly ridiculous. [1]
The actor’s portrait joins the comparison format. [1]
New captions circulate across social platforms. [1]
Put the “you” statement to the left of the face and the “I” statement to the right. Add “We are not the same” at the bottom.
Use matching sentence structures so the difference lands quickly. The image is blank, so include the concluding line if you want the standard format.
Original captions to try with this template.
The grand distinction reveals preparation without the activity it is meant to support.
The speaker treats documenting the drink as a superior achievement.
An expensive workaround becomes the subject of an absurdly proud comparison.
References for this template. Example captions are original.
Documents the 2019 phrase and the 2021 actor-portrait versions.