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We Are Not The Same Meme Template

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The format

What does We Are Not the Same mean?

Also called Gus Fring Comparison · Giancarlo Esposito We Are Not the Same · You Do This, I Do That

Giancarlo Esposito’s serious portrait gives a small personal difference the weight of a grand declaration. Compare what “you” do with what “I” do, then deliver the familiar verdict.

The format imitates a boast about superior taste or priorities. The funniest version often makes the speaker’s supposedly better choice sound worse, stranger, or less impressive.

Both sides can perform the same action for different reasons. The important part is the speaker’s excessive pride in the distinction.

Origin

An online boast becomes a deliberately silly comparison.

The catchphrase spread through self-comparison posts on Twitter in 2019. Parodies followed that autumn, replacing claims of superiority with trivial or embarrassing differences. [1]

The image format returned in 2021 with photographs of actors including Mads Mikkelsen and Giancarlo Esposito, known for playing Gus Fring. Know Your Meme records an Esposito version on Reddit on July 6, followed by a broader surge that September. The meme wording is a caption added to the portrait. [1]

How the meme spread

  1. Self-comparison posts gain attention

    The phrase ends boasts about different priorities. [1]

  2. Parodies turn the boast around

    The claimed advantage becomes increasingly ridiculous. [1]

  3. An Esposito image macro is documented

    The actor’s portrait joins the comparison format. [1]

  4. The portrait format spreads more widely

    New captions circulate across social platforms. [1]

Caption guide

Make the supposed advantage embarrassingly specific.

Put the “you” statement to the left of the face and the “I” statement to the right. Add “We are not the same” at the bottom.

Use matching sentence structures so the difference lands quickly. The image is blank, so include the concluding line if you want the standard format.

What you do
In the background to the left of the face.
What I do
In the background to the right of the face.
The verdict
Across the dark lower part of the portrait.
  • Start the two statements with “You” and “I.”
  • Keep the face unobstructed.
  • A ridiculous boast suits the serious expression.
  • Use short statements in the narrow side spaces.

We Are Not the Same examples

Original captions to try with this template.

Make your own

We Are Not the Same: What you do: You read books. What I do: I collect bookmarks. The verdict: We are not the sameYou readbooksI collectbookmarksWe are not the same
Hobbies

The shelves keep winning

The grand distinction reveals preparation without the activity it is meant to support.

Read caption text
What you do
You read books
What I do
I collect bookmarks
The verdict
We are not the same
We Are Not the Same: What you do: You drink coffee. What I do: I photograph it. The verdict: We are not the sameYou drinkcoffeeIphotographitWe are not the same
Food

A very refined coffee habit

The speaker treats documenting the drink as a superior achievement.

Read caption text
What you do
You drink coffee
What I do
I photograph it
The verdict
We are not the same
We Are Not the Same: What you do: You close tabs. What I do: I buy more RAM. The verdict: We are not the sameYou closetabsI buymore RAMWe are not the same
Technology

A different browser strategy

An expensive workaround becomes the subject of an absurdly proud comparison.

Read caption text
What you do
You close tabs
What I do
I buy more RAM
The verdict
We are not the same
Sources1 reference

References for this template. Example captions are original.

  1. We Are Not the Same: Know Your Meme

    Documents the 2019 phrase and the 2021 actor-portrait versions.