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Marie Kondo Spark Joy Meme Template

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The format

What does Marie Kondo Spark Joy mean?

Also called This One Sparks Joy · Does It Spark Joy? · This One Does Not Spark Joy

One option makes you happy; the other does not. Put your preferred choice beside Marie Kondo’s smile and the unwelcome alternative beside her second reaction.

This template already contains Kondo’s two verdicts on the left. The empty black panels on the right are for the things being compared: joy at the top, no joy underneath.

The contrast works best when the choices are closely related. A free afternoon and an unexpected meeting make a sharper pair than two unrelated likes and dislikes.

Origin

A tidying question becomes a way to compare preferences.

As part of the KonMari Method, Marie Kondo asks people to hold an item and consider whether it sparks joy. Her official explanation makes personal feeling the basis for deciding what to keep. [1]

Tidying Up with Marie Kondo debuted on Netflix on January 1, 2019. The phrase spread into jokes about things people wanted to keep or discard, followed by image comparisons using Kondo’s positive and negative reactions. [2]

How the meme spread

  1. Tidying Up with Marie Kondo arrives on Netflix

    The series brings the spark-joy question to a wider television audience. [2]

  2. A comparison template appears on Reddit

    User macabrephotographer posts a Kondo template in the preference-comparison style associated with Drakeposting. [2]

Caption guide

Joy goes in the upper-right panel.

Add the thing you prefer to the black space at the top right, and the thing you dislike to the matching space below. The left-hand captions are already part of the image.

Use two short labels from the same situation. You can also add your own images to the empty panels when a visual comparison makes the difference clearer.

What sparks joy
The preferred option in the upper-right panel.
What does not
The unwelcome option in the lower-right panel.
  • Keep the positive option on top.
  • Use the right-hand panels for your own text.
  • Choose a pair with one clear difference.

Marie Kondo Spark Joy examples

Original captions to try with this template.

Make your own

Marie Kondo Spark Joy: What sparks joy: A free afternoon. What does not: A surprise meetingA freeafternoonA surprisemeeting
Work

The afternoon calendar

The second option takes away the time that made the first one appealing.

Read caption text
What sparks joy
A free afternoon
What does not
A surprise meeting
Marie Kondo Spark Joy: What sparks joy: Fresh coffee. What does not: Yesterday’s cold cupFreshcoffeeYesterday’scold cup
Food

The first sip

The same drink gets two very different reactions depending on when it was made.

Read caption text
What sparks joy
Fresh coffee
What does not
Yesterday’s cold cup
Marie Kondo Spark Joy: What sparks joy: Holiday photos. What does not: Storage almost fullHolidayphotosStoragealmostfull
Technology

A familiar storage problem

The pleasure of collecting memories runs into the phone’s capacity warning.

Read caption text
What sparks joy
Holiday photos
What does not
Storage almost full
Sources2 references

References for this template. Example captions are original.

  1. The spark-joy rule: Marie Kondo’s official website

    Explains the original question as a personal test for deciding what to keep.

  2. Does It Spark Joy?: Know Your Meme

    Documents the Netflix debut and the January 2019 comparison format.