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Cereal Guy Meme Template

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The format

What does Cereal Guy mean?

Also called Blank Cereal Guy · Cereal Spit Take · Cereal Guy Reaction

A cereal eater makes a casual observation, then spits out his breakfast. Use the two empty boxes for an assumption and the fact that immediately overturns it.

The upper reaction is relaxed and skeptical; the lower one is startled. The second caption needs to give him a reason to lose his composure.

A number, reply, or unexpected result can provide the reveal. Keep it connected to the first statement so the surprise is easy to follow.

Origin

A cereal-commercial parody becomes a reaction character.

Graphic designer Bob Averill, also known as Lego_Robot, posted the original character in a 2007 comic on Something Awful. The comic showed an argument over the phone and parodied advertisements for Reese’s Puffs cereal. [1]

The character resurfaced on 4chan in late 2009 under the name Cereal Guy. Other users made new versions and expressions. This blank comparison uses a calm pose above a spit take, making room for a setup and reveal. [1]

How the meme spread

  1. Averill posts the source comic

    The cereal-eating character appears in a Something Awful comic; Averill’s series later becomes Plastic Brick Automaton. [1]

  2. Cereal Guy becomes a reaction face

    The name and multiple redrawn versions circulate on 4chan. [1]

  3. A related disbelief format develops

    “He Will Never Be Ballin” grows from a Cereal Guy format in which an initial doubt is immediately disproved. [1]

Caption guide

Give the spit take a specific cause.

Put the assumption in the upper-left box and the surprise in the lower-left box. Both drawings on the right should remain unobstructed.

The second line should change what the first one means. A large file size after a casual prediction or a flood of replies after one email gives the reaction a clear trigger.

The assumption
In the blank upper-left box.
The surprising fact
In the blank lower-left box.
  • Use the two blank boxes on the left.
  • Keep the setup calm or confident.
  • Make the second line contradict the expectation.
  • Save the surprising detail for the lower box.

Cereal Guy examples

Original captions to try with this template.

Make your own

Cereal Guy: The assumption: That file cannot be very big. The surprising fact: Download size: 84 GBThat filecannot be verybigDownload size:84 GB

Original artwork by Bob Averill / Plastic Brick Automaton

Technology

A small file

The number overturns the casual estimate.

Read caption text
The assumption
That file cannot be very big
The surprising fact
Download size: 84 GB
Cereal Guy: The assumption: Nobody reads the terms. The surprising fact: Someone spotted my typoNobody readsthe termsSomeonespotted mytypo

Original artwork by Bob Averill / Plastic Brick Automaton

Work

Someone noticed

A tiny correction is evidence that the assumption was wrong.

Read caption text
The assumption
Nobody reads the terms
The surprising fact
Someone spotted my typo
Cereal Guy: The assumption: One email before bed. The surprising fact: Forty replies alreadyOne emailbefore bedForty repliesalready

Original artwork by Bob Averill / Plastic Brick Automaton

Everyday life

One last message

A small task turns into a conversation much larger than expected.

Read caption text
The assumption
One email before bed
The surprising fact
Forty replies already
Sources1 reference

References for this template. Example captions are original.

  1. Cereal Guy: Know Your Meme

    Identifies Averill’s source comic, the later reaction-face versions, and the related disbelief format.