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Aaaand It’s Gone Meme Template

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The format

What does Aaaand It’s Gone mean?

Also called And It’s Gone · South Park Banker · South Park Bank Teller

The South Park banker announces that something has disappeared almost as soon as it arrived. Set up a promising resource or opportunity, then finish with “And it’s gone.”

The humor comes from the speed of the reversal. A free afternoon, a fresh battery, or the last slice of cake barely exists before it is lost.

The banker’s calm expression makes the loss feel even more abrupt. The caption does not need to explain every step that caused it.

Origin

A bank deposit disappears in seconds.

The banker appears in “Margaritaville,” a South Park episode first aired on March 25, 2009. After Stan deposits money, the bank manager invests it and immediately announces that it is gone. [1]

Know Your Meme records a captioned Quickmeme version from April 22, 2012. Further examples spread on Reddit that May, adapting the line to disappearing ideas, opportunities, and other short-lived things. [2]

How the meme spread

  1. Margaritaville airs

    The bank scene supplies the image and the abrupt announcement. [1]

  2. A captioned version appears on Quickmeme

    An early documented image macro turns the banker into a general reaction to loss. [2]

  3. The format spreads on Reddit

    Users apply the same ending to other things that vanish quickly. [2]

Caption guide

Introduce something, then take it away.

Use the top caption for the thing you briefly had or expected to enjoy. Put “And it’s gone” along the bottom as the sudden reversal.

Keep the banker’s eyes and expression visible. A short setup usually works better than an account of exactly how the loss happened.

The short-lived resource
Across the upper edge, above the banker’s face.
The sudden reversal
Across the lower desk area.
  • Name the thing that disappears.
  • Make it sound briefly promising.
  • Keep the punchline at the bottom.
  • Leave the banker’s face clear.

Aaaand It’s Gone examples

Original captions to try with this template.

Make your own

Aaaand It’s Gone: The short-lived resource: Finally, a free afternoon. The sudden reversal: AND IT’S GONEFinally, a free afternoonAND IT’S GONE
Everyday life

A very short break

The available time disappears before there is much chance to enjoy it.

Read caption text
The short-lived resource
Finally, a free afternoon
The sudden reversal
AND IT’S GONE
Aaaand It’s Gone: The short-lived resource: The last slice of cake. The sudden reversal: AND IT’S GONEThe last slice of cakeAND IT’S GONE
Food

A brief window of opportunity

The final slice was available only until someone else noticed it.

Read caption text
The short-lived resource
The last slice of cake
The sudden reversal
AND IT’S GONE
Aaaand It’s Gone: The short-lived resource: A fully charged battery. The sudden reversal: AND IT’S GONEA fully charged batteryAND IT’S GONE
Technology

A charge that did not last

The battery seems to run out almost as soon as charging finishes.

Read caption text
The short-lived resource
A fully charged battery
The sudden reversal
AND IT’S GONE
Sources2 references

References for this template. Example captions are original.

  1. Margaritaville: South Park Studios

    The official site lists the air date and describes Stan’s deposit disappearing.

  2. And It’s Gone: Know Your Meme

    Documents the early Quickmeme caption and Reddit examples from 2012.